Funny how you never hear novelists or painters say they work in the 'creative industries', but only squalid little advertising people. How could this be? (...)If you listen to advertisers, you'd think they're the fucking Oracle and that for a fee they'll slip you the Answer. They are obsessed with being seen as 'creative', but what they do seems rather to be 'parasitical' : pinching cultural innovations and using them to persuade people that they want stuff. So there's a dilemma for us all to think 'creatively' about. .Steve Lowe
About This Quote
Advertising executives are not creative. They are not artists, they are not writers, they are not musicians. They are just glorified salesmen who have made ad campaigns into the most profitable business in history. Advertising is a parasite that feeds on creativity. Advertising executives do not create anything, they just take what has been created by artists, writers, musicians and politicians and use it to sell more products.
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